The Riviera dei Fiori has a long history of flower cultivation, before international competition from South America and Africa left many farms and greenhouses abandoned. Cannabis has been cultivated here for centuries, and Carmagnola is an Italian hemp plant whose origins go back to the 17th century.


At the core of our work lies a conviction for the value of manual labor and outdoor farming. By working closely with the ecosystem and the mild climate of the mountainous areas, we ensure absolutely high quality, pesticide-free products and 100% transparency for the customers.


Should we succeed in implementing this idea sustainably and economically sensible, partners in the surrounding area could join a cooperative and sell the product by crowd-farming directly via their own shop. In the long term, we want to offer plant sponsorships and cooperative shares.